Organic Baazaar offers a wholesale range of FMCG products from popular brands at very competitive rates. The platform primarily caters to retailers, hotels, restaurants, canteens, marts, and general store owners, providing easy access to a wide variety of goods.
To effectively extend its customer base and provide the best wholesale doorstep delivery services, Organic Baazaar should address the following pain points of its customer segment:

Major Pain Points:

1. Price Competitiveness:
   o Ensure competitive pricing to attract cost-sensitive businesses.

1. Price Competitiveness:
   o Ensure competitive pricing to attract cost-sensitive businesses.
2. Delivery Reliability:
   o Guarantee timely and consistent delivery to maintain business operations smoothly.
3. Product Availability:
   o Maintain a wide and consistent stock of products to meet varied customer needs.
4. Ease of Ordering:
   o Simplify the ordering process through user-friendly online platforms or dedicated customer service.
5. Payment Flexibility:
   o Offer flexible payment terms and options.

Potential Customer Segments:

1. Retailers:
   o Small and large retail stores that require regular stock replenishment.
2. Hospitality Industry:
   o Hotels, motels, and guest houses that need consistent supplies of FMCG products.
3. Food Service Industry:
   o Restaurants, cafes, and fast-food chains needing bulk supplies of food and beverages.
4. Institutional Buyers:
   o Schools, colleges, hospitals, and corporate canteens that require large quantities of goods regularly.
5. Convenience Stores:
   o Local marts and general stores serving daily consumer needs.
6. Catering Services:
   o Event and party caterers needing a reliable supply chain for their operations.

By addressing these pain points and targeting these segments, Organic Baazaar can effectively expand its customer base and enhance its wholesale doorstep delivery service.